How a 2-chair dental practice fills 18 new-patient slots a year that used to go to voicemail
Model scenario based on ADA practice management research: 62% of new-patient calls happen outside office hours, and 73% of voicemails left at dental practices never get returned within 24 hours.
This is a model scenario based on industry data (ADA practice management, Service Trade home-services benchmarks, restaurant call-volume studies). It is not a testimonial from a specific named business. Sources cited in the math section.
Business profile
Aurora Dental (model practice)
- ▸1 dentist, 2 chairs
- ▸1 dentist · 1 hygienist · 1 front desk
- ▸Suburban US
The problem
Where the revenue leaks
New patients call dental practices most often between 6pm and 10pm — after they've finished work, sat down, and remembered they need to schedule a cleaning. The practice's front desk is gone. Voicemail catches the call. By morning, that patient has either scheduled with the next practice on Google or forgotten entirely. ADA data shows 73% of those voicemails never get returned in time.
The fix
What Rescue Your Leads does on every call
- 1
Agent answers in your practice's name, 24/7
Configured during onboarding with your hours, services, accepted insurances, and new-patient flow. After 6pm, the agent picks up, walks the caller through new-patient intake, and books them into your real calendar.
- 2
HIPAA-aware conversation handling
The agent captures name, DOB, reason for visit, preferred slot, and insurance carrier. It doesn't request or store PHI beyond what's needed to book. Optional HIPAA BAA on the Scale plan.
- 3
Waitlist auto-fill when patients cancel
When a 10am cancels, the agent calls down your waitlist until someone takes the slot. The front desk arrives Monday to a confirmed-replacement appointment instead of an empty chair.
The outcome
What happens in 12 months
In the modeled first year, the practice captures ~18 new patients from after-hours calls who would have otherwise booked elsewhere. At industry-average new-patient lifetime value of $1,850, that's $33,300 in direct revenue, plus the soft win of fewer empty chairs from auto-filled cancellations.
Show your work
The math, line by line
Industry benchmarks vary. Your actual results depend on call volume, current missed-call rate, average revenue per customer, and conversion on captured calls. Run your own numbers on a demo call — we’ll show you what to expect.
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